Activists led by Britain's Active Change Foundation have been spreading a message of peace online, using the same social media platforms that the terrorist group are using to propagate hate - and it hasn't gone unnoticed by the President of the United States.
Speaking at the United Nations General Assembly, Obama cited the #notinmyname campaign started by the ACF who have come together to take a stand against brutal violence espoused by the terror group.
In a powerful speech, Obama declared the world was at a crossroads between war and peace as he vowed to lead a coalition to dismantle the group's "network of death" that has wreaked havoc in the Middle East and drawn the US back into military action in the region.
Speaking to the annual gathering, Obama said the US would be a "respectful and constructive partner" in confronting the militants through force. But he also implored Middle Eastern nations to take the lead in addressing the conditions that have sparked the rise of extremists and to cut off funding to terror groups.
Speaking during a visit to New York, David Cameron said there was a "very clear" threat to the UK and other Western states, and warned about IS - also known as Isis or Isil: "These people want to kill us - They've got us in their sights."
Back in the UK young Muslims are doing what they can to show �ISIS is hiding behind a false Islam�, with the members insisting ISIS' beliefs are �nothing to do with what we stand for".
Hanif Qadir, founder of Active Change Foundation, previously explained to The Huffington Post UK the reason behind the #notinmyname movement, which has taken the internet by storm.
"Young British Muslims are sick and tired of the hate-filled propaganda the terrorists ISIS and their supporters churn out on social media,� Qadir said. �They are angry that the criminals are using the platforms to radicalise young people and spread their poisonous words of violence in the name of Islam."
One member of the youth group added: "Islam teaches us respect, mercy, peace and kindness, a faith we strongly believe in and one we want to protect from radicals and fanatics whose very existence threatens our religion.�
The Muslim Council of Britain roundly condemned the Islamic State�s actions and called for Henning�s release.
Here's how young Brits are fighting back:
#NotInMyName Since Islam means living in a peaceful environment between world pic.twitter.com/PmOakHE63M
� Suhail Alkaabi (@swedaaan22) September 18, 2014
Another disgusting threat from the un-Islamic State #NotInMyName. We all call for Alan Henning's prompt release. pic.twitter.com/3H2Rq1ntwE
� Sayed Umaar (@UmaarKazmi) September 18, 2014
#NotInMyName pic.twitter.com/6qfPlOB0pL
� Karim Belgacem (@guardian_fan) September 18, 2014
We Muslims condemn ISIS's horrible actions. These terrorist doesn't represent our religion. #NotInMyName pic.twitter.com/JrWsFBP0wv
� Athkar (@athkaar5_) September 19, 2014
According to @Topsy the #NotInMyName campaign has over 6.5k mentions in tweets over the past day - eat that #IS
� Amara Sophia Elahi (@AmaraSophia) September 19, 2014
Al-Qaeda, Taliban, ISIS and 9/11 masterminds do not represent me bec my religion doesn't teach hate & murder. #NotInMyName #peace
� Yalda S (@yaldi5) September 19, 2014
@EssexPR it's such a shame we have to, but I understand it helps with people who have no real knowledge of Islam. #notinmyname
� Henna Khan-Hussain (@HennaK5) September 19, 2014